1. Marketing research for managers
Title | Marketing research for managers |
---|---|
Author info | Sunny Crouch, Matthew Housden |
Author | Crouch Sunny |
Co-authors | Housden Matthew |
Issue data | Oxford : Butterworth-Heineman , 2000. - 322 s. |
Issue | 2. ed., repr. |
ISBN | 0-7506-0488-3 |
Document kind | textbooks |
Language | English |
Country of Edition | Great Britain |
systematics | 339.138 - Marketing |
Keywords | výskum trhu * marketing * marketing manažment * rozhodovanie manažérske * manažéri |
Database | BOOKS |
Copy count | 1, currently available 1, at library only 0 |
Call number | 777976 |