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Creating corporate reputations

  1. Dowling, Grahame Creating corporate reputations : identity, image, and performance / Grahame Dowling. -- New York : Oxford University Press, 2009. -- 299 s. : obr., tab. -- Bibliogr. odkazy. Resumé. -- ISBN 978-0-19-925220-6

    65.011.1
    BA004