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Marketing

  1. Title Marketing
    Author infoJana Boučková a kol.
    Author Boučková Jana
    Issue dataPraha : C.H. Beck , 2003. - xvii, 432 s.
    Edition Beckovy ekonomické učebnice
    ISBN80-7179-577-1
    Document kindtextbooks
    LanguageCzech
    Country of EditionCzech Republic
    systematics 339.138 - Marketing
    Keywords marketing * marketing manažment * riadenie strategické * systémy informačné * výskum trhu * správanie spotrebiteľa * segmentácia trhu * nástroje marketingové * marketing medzinárodný * internet
    DatabaseBOOKS
    Copy count1, currently available 0, at library only 1
    Call number788594

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    Call numberLocationSublocationInfo
    788594SEKVšeobecná študovňaIn-Library Use Only

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