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Handbook of CRM

  1. Title Handbook of CRM : achieving excellence customer management
    Author infoAdrian Payne
    Author Payne Adrian
    Issue dataOxford : Elsevier Butterworth-Heinemann , 2007. - 438 s.
    ISBN0-7506-6437-1 , 978-0-7506-6437-0
    Document kindhandbooks
    LanguageEnglish
    Country of EditionGreat Britain
    systematics 339.138 - Marketing
    Keywords zákazníci * starostlivosť o zákazníkov * riadenie vzťahov so zákazníkmi * podnik * rozhodovanie podnikové * manažéri * ciele podnikové * stratégia podniková * štúdie prípadové * systém CRM
    DatabaseBOOKS
    Copy count1, currently available 1, at library only 0
    Call number823276

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    823276SEKSklad knižničného fonduavailaible

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