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Principles of Marketing
Title Principles of Marketing Author info Philip Kotler, Gary Armstrong, Sridhar Balasubramanian Author Kotler Philip Co-authors Armstrong Gary Balasubramanian Sridhar Issue data Harlow : Pearson , 2024. - 768 s. Issue 19th Edition, Global Edition ISBN 978-1-292-44936-4 , 1-292-44936-5 Document kind textbooks Language English Country of Edition Great Britain systematics 339.138 - Marketing Keywords marketing * marketing mix * stratégia marketingová * plán marketingový * marketing udržateľný Database BOOKS Copy count 1, currently available 0, at library only 1 Call number 929516
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Call number Location Sublocation Info 929516 SEK Všeobecná študovňa In-Library Use Only
Number of the records: 1