Number of the records: 1
Promotional management
Title Promotional management : Issues and Perspectives Author info Norman A.P. Govoni, Robert J. Eng, Galper Morton Author Govoni Norman A.P. Co-authors Eng Robert J. Morton Galper Issue data New Jersey : Prentice Hall , 1988. - 305 s. Issue 1. ed. ISBN 0-13-731035-8 Document kind monographs Language English Country of Edition United States of America systematics 339.138 - Marketing Keywords manažment * predaj * reklama * marketing * komunikácia * spotrebitelia * správanie * práca s verejnosťou * propagácia * koncepcie * psychológia predaja Database BOOKS Copy count 1, currently available 1, at library only 0 Call number 677233
book
Call number Location Sublocation Info 677233 SEK Sklad knižničného fondu availaible
Number of the records: 1