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Handbook of marketing scales
Title Handbook of marketing scales : multi-Item measures for marketing and consumer behavior research Author info William O. Bearden, Richard G. Netemeyer, Mary F. Mobley Author Bearden William O. Co-authors Netemeyer Richard G. Mobley Mary F. Issue data Newbury Park : SAGE Publ. , 1993. - 352 s. Issue 1. ed. ISBN 0-8039-5155-8 Document kind monographs Language English Country of Edition United States of America systematics 339.138 - Marketing Keywords marketing * prieskum trhu * správanie spotrebiteľa Database BOOKS Copy count 1, currently available 0, at library only 1 Call number 727979
book
Call number Location Sublocation Info 727979 SEK Všeobecná študovňa In-Library Use Only
Number of the records: 1