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Teorie a metody politického marketingu

  1. Title Teorie a metody politického marketingu
    Author infoRoman Chytilek, Otto Eibl, Anna Matušková a kol.
    Author Chytilek Roman
    Co-authors Eibl Otto
    Matušková Anna
    Issue dataBrno : Centrum pro studium demokracie a kultury , 2012. - 341 s.
    ISBN978-80-7325-281-6
    Document kindmiscellanea
    LanguageCzech
    Country of EditionCzech Republic
    systematics 339.138 - Marketing
    Keywords marketing politický * koncepcie * modely * experimenty * dizajn * štúdie * strany politické * segmentácia * voľby * kampane volebné * reklama * politika * značky * komunikácia * médiá * vzťahy s verejnosťou * kritika
    DatabaseBOOKS
    Copy count1, currently available 0, at library only 1
    Call number878200

    Call numberLocationSublocationInfo
    878200SEKVšeobecná študovňaIn-Library Use Only

Number of the records: 1  

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