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Store atmosphere in retail and its influence on consumer behaviour
Title Store atmosphere in retail and its influence on consumer behaviour Author info Lucia Folvarčíková, Róbert Rehák Author Folvarčíková Lucia EUBOBFKMA - Katedra marketingu OBF Co-authors Rehák Róbert EUBOBFKMA - Katedra marketingu OBF Source document Current challenges of marketing and their application in practice : [proceedings of] scientific articles. S. 26-31. - Bratislava : Publishing house EKONÓM, 2013. ISBN 978-80-225-3632-5 Document kind schedule of articles from year books Language English Country of Edition Slovak Republic systematics 366 - Spotrebiteľ a jeho problémy Keywords spotrebitelia * správanie spotrebiteľa * maloobchod * obchod * predajne * modely Public work category Scientific titles in home noticed scientific year-books (not conference) Database PUBLIKAČNÁ ČINNOSŤ No. of Archival Copy E13 00424-004, originál dokumentu
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Number of the records: 1