Number of the records: 1
Strategic advertising management
Title Strategic advertising management Author info Larry Percy, Richard Rosenbaum-Elliott Author Percy Larry Co-authors Rosenbaum-Elliott Richard Issue data Oxford : University Press , 2012. - xxiii, 389 s. Issue 4th ed. ISBN 978-0-19-960558-3 Document kind monographs Language English Country of Edition Great Britain systematics 659.1 - Propagácia. Reklama Keywords reklama * propagácia * manažment strategický * predaj * vzťahy s verejnosťou * umiestňovanie produktov * balenie * marketing * marketing mix * komunikácia marketingová Database BOOKS Copy count 1, currently available 1, at library only 0 Call number 891570
book
Call number Location Sublocation Info 891570 SEK Sklad knižničného fondu availaible
Number of the records: 1