Number of the records: 1
Promotional Strategy
Title Promotional Strategy : Managing the Marketing Communications Process Author info James F. Engel, Martin R. Warshaw, Thomas C. Kinnear Author Engel James F. Co-authors Warshaw Martin R. Kinnear Thomas C. Issue data Homewood : Irwin , 1987. - 621 s. Issue 6. ed. ISBN 0-256-03643-8 Document kind monographs Language English Country of Edition United States of America systematics 659 - Propagácia. Reklama. Informácie o výrobkoch a výrobnej činnosti. Public relations Keywords marketing * predaj * stratégia podniková * komunikácia * rozhodovanie * organizácia práce * reklama * pracovníci * náklady * spotrebitelia * spracovanie dát Database BOOKS Copy count 1, currently available 1, at library only 0 Call number 714124
book
Call number Location Sublocation Info 714124 SEK Sklad knižničného fondu availaible
Number of the records: 1