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Strategic Marketing

  1. Title Strategic Marketing
    Author infoDavid W. Cravens
    Author Cravens David W.
    Issue dataHomewood : Irwin , 1987. - 679 s.
    Issue2. ed.
    ISBN0-256-03370-6
    Document kindmonographs
    LanguageEnglish
    Country of EditionUnited States of America
    systematics 339.138 - Marketing
    Keywords stratégia podniková * marketing * podnik * plánovanie strategické * plánovanie podnikové * rozbory činnosti hospodárskej * analýza trhu * spotrebitelia * plánovanie výroby * distribúcia * tvorba cien * reklama * predaj
    DatabaseBOOKS
    Copy count1, currently available 1, at library only 0
    Call number677268

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    677268SEKSklad knižničného fonduavailaible

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