Number of the records: 1
Consumer behavior
Title Consumer behavior : concepts and applications Author info David L. Loudon, Albert J. Della Bitta Author Loudon David L. Co-authors Bitta Albert J. Della Issue data New York : McGraw-Hill Book Company , 1988. - 726 s. Issue 3. ed. Edition McGraw-Hill series in marketing ISBN 0-07-038764-8 Document kind monographs Language English Country of Edition United States of America systematics 658.8 - Odbytové hospodárstvo. Predaj. Odbyt Keywords spotreba * spotrebitelia * správanie spotrebiteľa * trh * skupiny sociálne * rodina * marketing * motivácia * rozhodovanie * výskum * psychológia predaja * kúpa * predaj Database BOOKS Copy count 1, currently available 1, at library only 0 Call number 747507
book
Call number Location Sublocation Info 747507 SEK Sklad knižničného fondu availaible
Number of the records: 1