1. Marketing
Title | Marketing : od myšlenky k realizaci |
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Author info | Gustav Tomek, Věra Vávrová |
Author | Tomek Gustav |
Co-authors | Vávrová Věra |
Issue data | Praha : Professional Publishing , 2008. - 308 s. |
Issue | 2. vyd. |
ISBN | 978-80-86946-80-1 |
Document kind | monographs |
Language | Czech |
Country of Edition | Czech Republic |
systematics | 339.138 - Marketing |
Keywords | marketing * marketing manažment * výskum * informácie * analýzy * nákup * segmentácia trhu * stratégia marketingová * produkty * sortiment * servis * kontrakty * komunikácia * distribúcia * trh * kontroling * audit |
Database | BOOKS |
Copy count | 2, currently available 1, at library only 1 |
Call number | 828779, 829770 |