1. Marketing communications
Title | Marketing communications : a european perspective |
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Author info | Patrick De Pelsmacker, Maggie Geuens, Joeri van den Bergh |
Author | Pelsmacker Patrick De |
Co-authors | Geuens Maggie |
Bergh Joeri van den | |
Issue data | Harlow : Pearson Education Limited , 2010. - xxiii, 660 s. |
Issue | 4th ed. |
ISBN | 978-0-273-72138-3 |
Document kind | textbooks |
Language | English |
Country of Edition | Great Britain |
systematics | 339.138 - Marketing |
Keywords | marketing * komunikácia marketingová * komunikácia * marketing mix * značky výrobkov * reklama * výskum marketingový * práca s verejnosťou * sponzorovanie * podpora predaja * marketing priamy * stratégia marketingová * výstavy * veľtrhy * predaj priamy * komunikácia elektronická |
Database | BOOKS |
Copy count | 1, currently available 0, at library only 1 |
Call number | 845320 |