1. Retail marketing
| Title | Retail marketing |
|---|---|
| Author info | Vladimír Bárta, Ladislav Pátík, Milan Postler |
| Author | Bárta Vladimír |
| Co-authors | Pátík Ladislav |
| Postler Milan | |
| Issue data | Praha : Management Press , 2009. - 326 s. |
| ISBN | 978-80-7261-207-9 |
| Document kind | monographs |
| Language | Czech |
| Country of Edition | Czech Republic |
| systematics | 339.138 - Marketing |
| Keywords | marketing * marketing mix * segmentácia trhu * správanie spotrebiteľa * značky výrobkov * značky maloobchodné * retailing * reklama * zodpovednosť spoločenská |
| Database | BOOKS |
| Copy count | 5, currently available 4, at library only 0 |
| Call number | 846352, 846353, 848051, 848690, 868043 |