1. Bank image structure: the relationship to consumer behaviour
| Title | Bank image structure: the relationship to consumer behaviour | ||||||||
|---|---|---|---|---|---|---|---|---|---|
| Author info | Růžena Lukášová, Tomáš Urbánek | ||||||||
| Author | Lukášová Růžena | ||||||||
| Co-authors | Urbánek Tomáš | ||||||||
| Source document | Journal of Competitiveness : odborný vědecký časopis z oblasti managementu a ekonomiky. No. 1 (2014), s. 18-35. - Zlín : Fakulta managementu a ekonomiky Univerzity Tomáše Bati ve Zlíně. ISSN 1804-1728 | ||||||||
| Document kind | schedule of articles from periodics | ||||||||
| Language | English | ||||||||
| Country of Edition | Czech Republic | ||||||||
| systematics | 339.138 - Marketing | ||||||||
| Keywords | banky * imidž * marketing * správanie spotrebiteľa | ||||||||
| Annotation | Skúmanie vzťahu spotrebiteľov k bankám. Bankový marketing. | ||||||||
| Database | ARTICLES | ||||||||
| |||||||||