1. Product strategy and management
| Title | Product strategy and management |
|---|---|
| Author info | Michael Baker and Susan Hart |
| Author | Baker Michael |
| Co-authors | Hart Susan |
| Issue data | Harlow : FT Prentice Hall/Pearson Education , 2007. - xviii, 541 s. |
| Issue | 2nd ed. |
| ISBN | 978-0-273-69450-2 |
| Document kind | monographs |
| Language | English |
| Country of Edition | Great Britain |
| systematics | 65.012.4 - Technika a metódy riadenia. Riadenie. Vedenie. Autorita |
| Keywords | manažment * stratégia podnikateľská * produkty * konkurencia * cyklus výrobku životný * správanie spotrebiteľa |
| Database | BOOKS |
| Copy count | 1, currently available 0, at library only 1 |
| Call number | 882415 |