1. Social media marketing
Title | Social media marketing : theories & applications |
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Author info | Stephan Dahl |
Author | Dahl Stephan |
Issue data | London : SAGE Publications , 2015. - 268 s. |
ISBN | 978-1-4462-8074-4 (vzadu na obale) , 978-1-44628-074-4 (pbk) |
Document kind | monographs |
Language | English |
Country of Edition | Great Britain |
systematics | 339.138 - Marketing |
Keywords | marketing * médiá sociálne * spotrebitelia * značky výrobné * reklama * hry * siete počítačové * elektronizácia * kultúra * etika * výskum * štúdie prípadové |
Database | BOOKS |
Copy count | 1, currently available 0, at library only 1 |
Call number | 885471 |