1. Strategic advertising management
Title | Strategic advertising management |
---|---|
Author info | Larry Percy, Richard Rosenbaum-Elliott |
Author | Percy Larry |
Co-authors | Rosenbaum-Elliott Richard |
Issue data | Oxford : University Press , 2012. - xxiii, 389 s. |
Issue | 4th ed. |
ISBN | 978-0-19-960558-3 |
Document kind | monographs |
Language | English |
Country of Edition | Great Britain |
systematics | 659.1 - Propagácia. Reklama |
Keywords | reklama * propagácia * manažment strategický * predaj * vzťahy s verejnosťou * umiestňovanie produktov * balenie * marketing * marketing mix * komunikácia marketingová |
Database | BOOKS |
Copy count | 1, currently available 1, at library only 0 |
Call number | 891570 |