1. Promotion and Marketing Communications
Title | Promotion and Marketing Communications |
---|---|
Author info | edited by Umut Ayman and Anil Kemal Kaya |
Another authors | Ayman Umut (Editor) |
Kaya Anil Kemal (Editor) | |
Issue data | London : IntechOpen , 2020. - 193 s. |
Issue | 1st Edition |
ISBN | 978-1-83880-227-1 (print) , 978-1-83880-228-8 (online) , 978-1-78984-699-7 (eBook) |
Document kind | miscellanea |
Language | English |
Country of Edition | Great Britain |
systematics | 659 - Propagácia. Reklama. Informácie o výrobkoch a výrobnej činnosti. Public relations |
Keywords | propagácia * komunikácia marketingová * segmentácia trhu * správanie spotrebiteľa * psychológia * marketing * marketing elektronický * imidž |
Database | BOOKS |
Copy count | 3, currently available 0, at library only 3 |
Call number | 907322-907324 |