1. Social Marketing
Title | Social Marketing |
---|---|
Author info | Lynne Eagle ... [et al.] |
Author | Eagle Lynne |
Co-authors | Dahl Stephan |
Hill Susie | |
Bird Sara | |
Spotswood Fiona | |
Tapp Alan | |
Issue data | Harlow : Pearson Education , 2013. - 350 s. |
Issue | 1st Edition |
ISBN | 978-0-273-72722-4 (print) , 978-0-273-72723-1 (PDF) |
Document kind | textbooks |
Language | English |
Country of Edition | Great Britain |
systematics | 339.138 - Marketing |
Keywords | marketing sociálny * plánovanie * partnerstvo sociálne * spotrebitelia * výskum * segmentácia * populácia * produkty * značky * kreativita * médiá |
Database | BOOKS |
Copy count | 1, currently available 0, at library only 1 |
Call number | 910625 |