1. The Impact of the Position of Shopper Marketing Stands within a Store on Shopper Purchase Behavior
| Title | The Impact of the Position of Shopper Marketing Stands within a Store on Shopper Purchase Behavior | ||||||||
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| Parallel title | Utjecaj pozicije prodajnih štandova u prodavaonici na kupovno ponašanje | ||||||||
| Translation | Vplyv polohy shopper marketingových stojanov v obchode na nákupné správanie spotrebiteľov | ||||||||
| Author info | Monika Matušovičová, Martin Kuchta, Monika Stanková | ||||||||
| Author | Matušovičová Monika EUBOBFKMA - Katedra marketingu OBF | ||||||||
| Co-authors | Kuchta Martin EUBOBFKMA - Katedra marketingu OBF | ||||||||
| Stanková Monika | |||||||||
| Source document | Market-Tržište : Review for Marketing Theory and Practice : Scientific Semi-Annual Journal. Vol. 34, no. 1 (2022), pp. 79-92 online. - Zagreb : University of Zagreb. ISSN 0353-4790 | ||||||||
| DOI | 10.22598/mt/2022.34.1.79 | ||||||||
| Note | Registrovaný: Web of Science. - Registrovaný: Scopus | ||||||||
| Document kind | schedule of articles from periodics | ||||||||
| Language | English | ||||||||
| Country of Edition | Croatia | ||||||||
| Keywords | obchod * správanie spotrebiteľa * marketing * zákazníci * spotrebitelia * reklama | ||||||||
| Annotation | Vplyv umiestnenia shopper marketingových stojanov v rôznych zónach predajne na nákupné správanie kupujúcich. | ||||||||
| Public work category | ADM | ||||||||
| Registered in | WOS | ||||||||
| Registered in | SCOPUS | ||||||||
| Database | PUBLIKAČNÁ ČINNOSŤ | ||||||||
| No. of Archival Copy | E22 00390-001, kópia plného textu | ||||||||
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