1. Consumer Behaviour Changes in the Era of Digital Marketing
| Title | Consumer Behaviour Changes in the Era of Digital Marketing [elektronický zdroj] | ||||||||
|---|---|---|---|---|---|---|---|---|---|
| Author info | Štefan Žák - Mária Hasprová - Tomáš Ružička, Reviewers: Pavol Križo, Gabriela Pajtinková Bartáková, Martina Jelínková | ||||||||
| Author | Žák Štefan EUBOBFKMA - Katedra marketingu OBF | ||||||||
| Co-authors | Hasprová Mária EUBOBFKMA - Katedra marketingu OBF | ||||||||
| Ružička Tomáš | |||||||||
| Another authors | Križo Pavol (Recenzent) | ||||||||
| Pajtinková - Bartáková Gabriela (Recenzent) | |||||||||
| Jelínková Martina (Recenzent) | |||||||||
| Issue data | London : Sciemcee Publishing , 2022. - 103 s. [7,63 AH] | ||||||||
| Issue | 1st Edition | ||||||||
| ISBN | 978-1-7399378-5-0 | ||||||||
| Note | VEGA 1/0505/22 | ||||||||
| Document kind | monographs | ||||||||
| Language | English | ||||||||
| Country of Edition | Great Britain | ||||||||
| systematics | 366 - Spotrebiteľ a jeho problémy | ||||||||
| Keywords | správanie spotrebiteľa * spotrebitelia * marketing elektronický * výskum * štúdie * rozhodovanie nákupné * modely | ||||||||
| Public work category | Scientific monography issued in foreign editorships | ||||||||
| Database | PUBLIKAČNÁ ČINNOSŤ | ||||||||
| No. of Archival Copy | E22 00585-001, online | ||||||||
| |||||||||