1. Behavioural Research for Marketing
| Title | Behavioural Research for Marketing : A Practitioner's Handbook |
|---|---|
| Author info | Julian Adams |
| Author | Adams Julian |
| Issue data | Abingdon : Routledge/Taylor & Francis Group , 2023. - 201 s. |
| Issue | 1st Edition |
| ISBN | 978-0-367-77133-1 (pbk) , 978-0-367-77131-7 (hbk) |
| DOI | 10.4324/9781003169932 |
| Document kind | handbooks |
| Language | English |
| Country of Edition | Great Britain |
| systematics | 339.138 - Marketing |
| Keywords | marketing * správanie sociálne * správanie spotrebiteľa * osobnosť * motivácia * ekonómia behaviorálna |
| Database | BOOKS |
| Copy count | 1, currently available 0, at library only 1 |
| Call number | 923194 |