1. Marketing
| Title | Marketing : Contemporary Concepts and Practices |
|---|---|
| Author info | William F. Schoell, Joseph P. Guiltinan, Betty MacLemore Pritchett |
| Author | Schoell William F. |
| Co-authors | Guiltinan Joseph P. |
| MacLemore Pritchett Betty | |
| Issue data | Boston : Allyn and Bacon , 1992. - 781 s. |
| Issue | 5. ed. |
| ISBN | 0-205-13151-4 |
| Document kind | monographs |
| Language | English |
| Country of Edition | United States of America |
| systematics | 339.138 - Marketing |
| Keywords | marketing * teória a prax * koncepcie * manažment * trh * výrobky * rozdeľovanie * obchod * reklama * ceny |
| Database | BOOKS |
| Copy count | 2, currently available 2, at library only 0 |
| Call number | 677229, 737486 |