1. Basic Marketing
| Title | Basic Marketing : Principles and Practice |
|---|---|
| Author info | Tom Cannon |
| Author | Cannon Tom |
| Issue data | London : Cassell , 1992. - 463 s. |
| Issue | 3. ed. |
| ISBN | 0-304-31673-3 |
| Document kind | textbooks |
| Language | English |
| Country of Edition | Great Britain |
| systematics | 339.138 - Marketing |
| Keywords | marketing * manažment * trh * analýza trhu * marketing mix * stratégia marketingová * reklama |
| Database | BOOKS |
| Copy count | 4, currently available 4, at library only 0 |
| Call number | 696330, 704998, 706723, 706724 |