1. Instructor's Resource Manual for Schoell and Guiltinan Marketing
| Title | Instructor's Resource Manual for Schoell and Guiltinan Marketing : Contemporary Concepts and Practices |
|---|---|
| Author info | Betty MacLemore Pritchett, Thomas K. Pritchett, William F. Schoell |
| Author | MacLemore Pritchett Betty |
| Co-authors | Pritchett Thomas K. |
| Schoell William F. | |
| Issue data | Boston : Allyn and Bacon , 1992. - 409 s. |
| Issue | 5. ed. |
| ISBN | 0-205-13173-5 |
| Document kind | handbooks |
| Language | English |
| Country of Edition | United States of America |
| systematics | 339.138 - Marketing |
| Keywords | marketing * prostredie ekonomické * manažment * plánovanie * štúdie prípadové |
| Database | BOOKS |
| Copy count | 1, currently available 1, at library only 0 |
| Call number | 722273 |