1. Relationship marketing management
| Title | Relationship marketing management |
|---|---|
| Author info | Edward Little and Ebi Marandi |
| Author | Little Edward |
| Co-authors | Marandi Ebi |
| Issue data | London : Thomson Learning , 2003, dotlač 2005. - 236 s. |
| ISBN | 1-86152-931-7 |
| Document kind | monographs |
| Language | English |
| Country of Edition | Great Britain |
| systematics | 339.138 - Marketing |
| Keywords | marketing manažment * trh spotrebiteľský * marketing mix * kvalita * záväzky * štúdie pracovné * plánovanie * analýzy * portfólio * zákazníci * audit * programy riadiace * stratégia marketingová * marketing interný * služby * etika * účty * vzťahy trhové |
| Database | BOOKS |
| Copy count | 1, currently available 1, at library only 0 |
| Call number | 804669 |