1. Marketing Research
| Title | Marketing Research : An Applied Approach |
|---|---|
| Author info | Thomas C. Kinnear, James R. Taylor |
| Author | Kinnear Thomas C. |
| Co-authors | Taylor James R. |
| Issue data | New York : McGraw-Hill , 1991. - 856 s. |
| Issue | 4th Edition , McGraw-Hill International Editions |
| Edition | McGraw-Hill Series in Marketing |
| ISBN | 0-07-034757-3 , 0-07-100993-0 (vzadu na obale) |
| Document kind | monographs |
| Language | English |
| Country of Edition | United States of America |
| systematics | 339.138 - Marketing |
| Keywords | marketing * výskum marketingový * rozhodovanie * marketing manažment * zber dát * analýzy * plán marketingový |
| Database | BOOKS |
| Copy count | 1, currently available 1, at library only 0 |
| Call number | 910678 |