1. Modelling the diffusion of technology innovation: a marketing approach
| Title | Modelling the diffusion of technology innovation: a marketing approach |
|---|---|
| Author info | Mária Vasiľová |
| Author | Vasiľová Mária EUBOBFKMA - Katedra marketingu OBF |
| Source document | EDAMBA 2011 : proceedings of international scientific conference for doctoral students and young researchers : 29th-30th September, 2011 Bratislava. S. 623-631. - Bratislava : Publishing House EKONÓM, 2011. ISBN 978-80-225-3265-5 |
| Document kind | schedule of articles from year books |
| Language | English |
| Country of Edition | Slovak Republic |
| systematics | 519.86 - Teória ekonomicko-matematických modelov |
| Keywords | inovácia * modely * modelovanie * technológie nové * televízia * Slovensko |
| Annotation | Zakomponovanie cenového efektu do Bass growth modelu. Difúzia LCD televízorov v Slovenskej republike: empirické výsledky. Výsledky a diskusia. |
| Public work category | Reports at home scientific conferences |
| Database | PUBLIKAČNÁ ČINNOSŤ |
| No. of Archival Copy | E11 01191-029, originál dokumentu |