1. Marketing research
| Title | Marketing research |
|---|---|
| Author info | David A. Aaker, V. Kumar, George S. Day |
| Author | Aaker David A. |
| Co-authors | Kumar V. |
| Day George S. | |
| Issue data | Hoboken : John Wiley & Sons, Inc. , 2004. - 774 s. |
| Issue | 8. ed. |
| ISBN | 0-471-45168-1 |
| Document kind | monographs |
| Language | English |
| systematics | 339.138 - Marketing |
| Keywords | marketing * výskum * inteligencia * dáta * analýzy * teória štatistiky * hypotézy * korelácia * regresia * obchod elektronický |
| Database | BOOKS |
| Copy count | 1, currently available 1, at library only 0 |
| Call number | 792408 |