1. How customers think
| Title | How customers think : essential insights into the mind of the market |
|---|---|
| Author info | Gerald Zaltman |
| Author | Zaltman Gerald |
| Issue data | Boston : Harvard Business School Press , 2003. - xxii, 323 s. |
| ISBN | 1-57851-826-1 |
| Document kind | monographs |
| Language | English |
| Country of Edition | United States of America |
| systematics | 366 - Spotrebiteľ a jeho problémy |
| Keywords | spotrebitelia * správanie spotrebiteľa * psychológia * psychológia trhu * marketing |
| Database | BOOKS |
| Copy count | 1, currently available 0, at library only 1 |
| Call number | 791940 |