1. Principles of direct and database marketing
| Title | Principles of direct and database marketing |
|---|---|
| Author info | Alan Tapp |
| Author | Tapp Alan |
| Issue data | Harlow : Prentice Hall , 2005. - 489 s. |
| Issue | 3. ed. |
| ISBN | 0-273-68355-1 |
| Document kind | monographs |
| Language | English |
| Country of Edition | Great Britain |
| systematics | 339.138 - Marketing |
| Keywords | marketing priamy * báza dát * analýzy * ciele podnikové * stratégia marketingová * internet * kontrola * médiá * štúdie prípadové * testy * výskum * rozpočty |
| Database | BOOKS |
| Copy count | 1, currently available 0, at library only 1 |
| Call number | 799891 |