1. Nonprofit marketing
Title | Nonprofit marketing : marketing management for charitable and nongovernmental organizations |
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Author info | Walter Wymer, Patricia Knowles, Roger Gomes |
Author | Wymer Walter |
Co-authors | Knowles Patricia |
Gomes Roger | |
Issue data | Thousand Oaks : SAGE Publications , 2006. - 370 s. |
ISBN | 1-4129-0923-6 |
Document kind | monographs |
Language | English |
Country of Edition | United States of America |
systematics | 339.138 - Marketing |
Keywords | organizácie neziskové * marketing manažment * výskum * marketing strategický * analýzy * plánovanie * ponuka * dary * produkty * propagácia * ceny * dobrovoľníctvo * marketing sociálny * obchod |
Database | BOOKS |
Copy count | 1, currently available 0, at library only 1 |
Call number | 815750 |