1. Buzzmarketing
Title | Buzzmarketing : přimějte lidi, aby o vás mluvili |
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Author info | Mark Hughes, preklad: Hana Škapová |
Author | Hughes Mark |
Another authors | Škapová Hana (Translator) |
Issue data | Praha : Management Press , 2006. - 215 s. |
ISBN | 80-7261-153-4 |
Document kind | monographs |
Language | Czech |
Country of Edition | Czech Republic |
systematics | 339.138 - Marketing |
Keywords | marketing * podpora predaja * spotrebitelia * médiá * reklama * stratégia marketingová |
Database | BOOKS |
Copy count | 3, currently available 0, at library only 3 |
Call number | 824355, 836797, 844284 |