1. La stratégie prix
Title | La stratégie prix : le pricing: nouveau levier pour augmenter votre rentabilité |
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Author info | Hermann Simon, Florent Jacquet, Franck Brault |
Author | Simon Hermann |
Co-authors | Jacquet Florent |
Brault Franck | |
Issue data | Paris : DUNOD , 2005. - 387 s. |
Issue | 2e éd. |
ISBN | 2-10-049444-9 |
Document kind | monographs |
Language | French |
Country of Edition | France |
systematics | 338.5 - Ceny. Tvorba cien. Druhy cien |
Keywords | ceny * politika cenová * konkurencia * marketing mix * segmentácia trhu * stratégia podnikateľská * klienti * analýzy * štruktúra cien |
Database | BOOKS |
Copy count | 5, currently available 4, at library only 1 |
Call number | 829349-829351, 829516, 829517 |