1. Managing channels of distribution
Title | Managing channels of distribution : the marketing executive's complete guide |
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Author info | Kenneth Rolnicki |
Author | Rolnicki Kenneth |
Issue data | New York : AMACON , 1998. - 266 s. |
ISBN | 0-8144-0335-2 |
Document kind | handbooks |
Language | English |
Country of Edition | United States of America |
systematics | 339.138 - Marketing |
Keywords | distribúcia * kanály distribučné * marketing * manažment * konkurencia * analýzy * spokojnosť zákazníkov * politika podniková * komunikácia * konflikty * motivácia |
Database | BOOKS |
Copy count | 1, currently available 0, at library only 1 |
Call number | 833349 |