1. Strategic retail management
Title | Strategic retail management : text and international cases |
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Author info | Joachim Zentes, Dirk Morschett, Hanna Schramm-Klein |
Author | Zentes Joachim |
Co-authors | Morschett Dirk |
Schramm-Klein Hanna | |
Issue data | Wiesbaden : Gabler , 2007. - 366 s. |
ISBN | 978-3-8349-0287-0 |
Document kind | textbooks |
Language | English |
Country of Edition | Germany |
systematics | 65.012.4 - Technika a metódy riadenia. Riadenie. Vedenie. Autorita |
Keywords | maloobchod * manažment strategický * štúdie prípadové * marketing strategický * marketing mix * nákup * logistika |
Database | BOOKS |
Copy count | 1, currently available 0, at library only 1 |
Call number | 838181 |