1. Strategický marketing
| Title | Strategický marketing : teorie pro praxi |
|---|---|
| Author info | Alena Hanzelková ... [et al.] |
| Author | Hanzelková Alena |
| Issue data | Praha : C. H. Beck , 2009. - 170 s. |
| Edition | C.H. Beck pro praxi |
| ISBN | 978-80-7400-120-8 |
| Document kind | handbooks |
| Language | Czech |
| Country of Edition | Czech Republic |
| systematics | 339.138 - Marketing |
| Keywords | marketing strategický * riadenie strategické * marketing * zdroje ľudské * trh * rovnováha trhová * analýzy |
| Database | BOOKS |
| Copy count | 6, currently available 3, at library only 2 |
| Call number | 839048, 841922, 842176, 846694-846696 |