1. Retail marketing
Title | Retail marketing |
---|---|
Author info | Vladimír Bárta, Ladislav Pátík, Milan Postler |
Author | Bárta Vladimír |
Co-authors | Pátík Ladislav |
Postler Milan | |
Issue data | Praha : Management Press , 2009. - 326 s. |
ISBN | 978-80-7261-207-9 |
Document kind | monographs |
Language | Czech |
Country of Edition | Czech Republic |
systematics | 339.138 - Marketing |
Keywords | marketing * marketing mix * segmentácia trhu * správanie spotrebiteľa * značky výrobkov * značky maloobchodné * retailing * reklama * zodpovednosť spoločenská |
Database | BOOKS |
Copy count | 5, currently available 4, at library only 1 |
Call number | 846352, 846353, 848051, 848690, 868043 |