1. Marketing management
| Title | Marketing management |
|---|---|
| Author info | Philip Kotler ... [et al.] |
| Author | Kotler Philip |
| Co-authors | Keller Kevin Lane |
| Manceau Delphine | |
| Dubois Bernard | |
| Issue data | Paris : Pearson Education , 2009. - xxxvii, 900 s. + CD-ROM |
| Issue | 13e éd. |
| ISBN | 978-2-7440-7345-8 |
| Document kind | monographs |
| Language | French |
| Country of Edition | France |
| systematics | 339.138 - Marketing |
| Keywords | marketing manažment * marketing * manažment * zákazníci * politika cenová * ceny * distribúcia |
| Database | BOOKS |
| Copy count | 1, currently available 1, at library only 0 |
| Call number | 847361 |