1. Marketing management
Title | Marketing management |
---|---|
Author info | Philip Kotler ... [et al.] |
Author | Kotler Philip |
Co-authors | Keller Kevin Lane |
Manceau Delphine | |
Dubois Bernard | |
Issue data | Paris : Pearson Education , 2009. - xxxvii, 900 s. + CD-ROM |
Issue | 13e éd. |
ISBN | 978-2-7440-7345-8 |
Document kind | monographs |
Language | French |
Country of Edition | France |
systematics | 339.138 - Marketing |
Keywords | marketing manažment * marketing * manažment * zákazníci * politika cenová * ceny * distribúcia |
Database | BOOKS |
Copy count | 1, currently available 1, at library only 0 |
Call number | 847361 |