1. Handbook of research in international marketing
| Title | Handbook of research in international marketing |
|---|---|
| Author info | edited by: Subhash C. Jain, David A. Griffith |
| Another authors | Jain Subhash C. (Editor) |
| Griffith David A. (Editor) | |
| Issue data | Cheltenham : Edward Elgar , 2011. - 417 s. |
| Issue | 2nd ed. |
| ISBN | 978-1-84980-302-1 |
| Document kind | handbooks |
| Language | English |
| Country of Edition | Great Britain |
| systematics | 339.138 - Marketing |
| Keywords | marketing * globalizácia * výskum * politika medzinárodná * značky výrobné * stratégia marketingová * kultúra * spotrebitelia * produkty * trh |
| Database | BOOKS |
| Copy count | 2, currently available 1, at library only 1 |
| Call number | 854078, 854124 |