1. The complete marketer
Title | The complete marketer : 60 essential concepts for marketing excellence |
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Author info | Malcolm McDonald and Mike Meldrum |
Author | McDonald Malcolm |
Co-authors | Meldrum Mike |
Issue data | London : Kogan Page , 2013. - 322 s. |
ISBN | 978-0-7494-6676-3 |
Document kind | monographs |
Language | English |
Country of Edition | Great Britain |
systematics | 339.138 - Marketing |
Keywords | marketing * koncepcie * digitalizácia * zákazníci * marketing mix * manažment * komunikácia marketingová * plánovanie * štruktúra organizačná |
Database | BOOKS |
Copy count | 1, currently available 0, at library only 1 |
Call number | 878211 |