1. Strategický marketing
Title | Strategický marketing : strategie a trendy |
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Author info | Dagmar Jakubíková |
Author | Jakubíková Dagmar |
Issue data | Praha : GRADA Publishing , 2013. - 362 s. |
Issue | 2. rozšír. vyd. |
ISBN | 978-80-247-4670-8 |
Document kind | monographs |
Language | Czech |
Country of Edition | Czech Republic |
systematics | 339.138 - Marketing |
Keywords | marketing strategický * marketing * marketing mix * produkty * politika cenová * distribúcia * komunikácia * komunikácia marketingová * kontrola |
Database | BOOKS |
Copy count | 1, currently available 0, at library only 1 |
Call number | 882404 |