1. Social media marketing
| Title | Social media marketing : theories & applications |
|---|---|
| Author info | Stephan Dahl |
| Author | Dahl Stephan |
| Issue data | London : SAGE Publications , 2015. - 268 s. |
| ISBN | 978-1-4462-8074-4 (vzadu na obale) , 978-1-44628-074-4 (pbk) |
| Document kind | monographs |
| Language | English |
| Country of Edition | Great Britain |
| systematics | 339.138 - Marketing |
| Keywords | marketing * médiá sociálne * spotrebitelia * značky výrobné * reklama * hry * siete počítačové * elektronizácia * kultúra * etika * výskum * štúdie prípadové |
| Database | BOOKS |
| Copy count | 1, currently available 0, at library only 1 |
| Call number | 885471 |