1. Sports marketing
Title | Sports marketing : a strategic perspective |
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Author info | Matthew D. Shank and Mark R. Lyberger |
Author | Shank Matthew D. |
Co-authors | Lyberger Mark R. |
Issue data | New York : Routledge , 2015. - 669 s. |
Issue | 5th ed. |
Edition | Sport management/marketing |
ISBN | 978-1-138-01596-8 , 978-1-138-01595-1 |
Document kind | monographs |
Language | English |
Country of Edition | United States of America |
systematics | 339.138 - Marketing |
Keywords | marketing * šport * prognózy * plánovanie * rozhodovanie * spotrebitelia * marketing mix * sponzorovanie * kontroling * kariéra |
Database | BOOKS |
Copy count | 1, currently available 0, at library only 1 |
Call number | 885478 |