1. Marketing identity: digital life - part II.
Title | Marketing identity: digital life - part II. [elektronický zdroj] : conference proceedings from international scientific conference : 10th - 11th november 2015, Congress Hall of the Slovak Academy of Sciences, Smolenice, Slovak Republic | ||||||||
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Author info | editors: Jozef Matúš, Dana Petranová | ||||||||
Another authors | Matúš Jozef (Editor) | ||||||||
Petranová Dana (Editor) | |||||||||
Action | Marketing identity 2015: digital life . International scientific conference , Smolenice, Slovensko , 10.-11.11.2015 | ||||||||
Issue data | Trnava : Faculty of Mass Media Communication, University of Ss. Cyril and Methodius in Trnava , 2015. - CD-ROM [573 s.] | ||||||||
Issue | 1st ed. | ||||||||
ISBN | 978-80-8105-780-9 | ||||||||
ISSN | 1339-5726 | ||||||||
Other Interrelated Works | Marketing identity: digital life - part I. : conference proceedings from international scientific conference : 10th - 11th november 2015, Congress Hall of the Slovak Academy of Sciences, Smolenice, Slovak Republic / Trnava : Faculty of Mass Media Communication, University of Ss. Cyril and Methodius in Trnava, 2015 ; Čábyová Ľudmila ; Petranová Dana ; Marketing identity 2015: digital life International scientific conference | ||||||||
Document kind | miscellanea | ||||||||
Language | English | ||||||||
Country of Edition | Slovak Republic | ||||||||
systematics | 339.138 - Marketing | ||||||||
Keywords | marketing * marketing elektronický * zákazníci * spotrebitelia * hry * médiá | ||||||||
Database | BOOKS | ||||||||
Copy count | 1, currently available 0, at library only 1 | ||||||||
References | (1) - PUBLIKAČNÁ ČINNOSŤ | ||||||||
(1) - BOOKS | |||||||||
Call number | 890105 | ||||||||
No. of Archival Copy | E16 00143-001, online | ||||||||
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