1. Global marketing and advertising
Title | Global marketing and advertising : understanding cultural paradoxes |
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Author info | Marieke de Mooij |
Author | Mooij Marieke de |
Issue data | Los Angeles : SAGE , 2014. - 394 s. |
Issue | 4th ed. |
ISBN | 978-1-4522-5717-4 |
Document kind | monographs |
Language | English |
Country of Edition | United States of America |
systematics | 339.138 - Marketing |
Keywords | marketing * reklama * kultúra * globalizácia * komunikácia marketingová * médiá * správanie spotrebiteľa * hodnota * značky výrobkov |
Database | BOOKS |
Copy count | 2, currently available 0, at library only 2 |
Call number | 892422, 892648 |