1. Online public marketing
Title | Online public marketing | ||||||||
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Translation | online verejný marketing | ||||||||
Author info | Mária Szivósová | ||||||||
Author | Szivósová Mária EUBFHIKAI - Katedra aplikovanej informatiky FHI | ||||||||
Source document | Trends and innovations in e-business, education and security : reviewed proceedings : sixth international scientific videoconference of scientists and PhD. students or candidates : november 24, 2016. Pp. 99-108 CD-ROM. - Budapest : Óbudai Egyetem, 2016 / Rajnai Zoltán ; Schmidt Peter ; Szivósová Mária ; Jurík Pavol ; Ancza Erzsébet ; Szabó Lajos ; Trends and innovations in e-business, education and security International scientific videoconference of scientists and PhD. students or candidates. ISBN 978-963-449-014-2 | ||||||||
Document kind | schedule of articles from year books | ||||||||
Language | English | ||||||||
Country of Edition | Hungary | ||||||||
Keywords | marketing * komunikácia marketingová * analýza swot * technológie nové * technológie informačné * technológie komunikačné * obchod elektronický | ||||||||
Annotation | Online marketing ako marketing v špecifickom prostredí internetu. Objasnenie použitia rôznych online nástrojov marketingovej komunikácie. Predstavenie konceptu “RentItAll”, SWOT analýza, prieskum trhu a marketingová stratégia. | ||||||||
Public work category | Reports at international scientific conferences | ||||||||
Database | PUBLIKAČNÁ ČINNOSŤ | ||||||||
No. of Archival Copy | E16 01467-006, originál dokumentu | ||||||||
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